BFC Sales Builder
We enable Series B investment firms to achieve maximum ROI by filling the gap between the marketing expertise and operational efficiency that most VC firms provide. We create and grow a company’s sales apparatus to maximize marketing spend to support massive growth.
- Take business from $5MM to $50MM annually
- Increase sales conversions by 20%
- Decrease your cost per acquisition by 30%
- Reduce customer churn by 25%
- Reduce sales staff attrition by 70%
We create dynamic, high achievement sales cultures that increase conversions, profits and growth while reducing customer churn and employee attrition.
Our holistic approach was designed to examine, diagnose and prescribe. A sales organization is a living organism and it requires a thoughtful “full body” mentality to create sustainable excellence within your organization.
Our Process
People
Recruiting, Hiring & Training
All aspects of the recruiting, hiring and training processes will be audited to measure efficacy and capacity. Adjustments will be recommended and designed for any underperforming area.
Performance Management
We will examine job descriptions, compensation models, bonus structures, best practices and corrective counseling processes to ensure that they are all in service of company goals. Adjustments and recommendations will be designed for any ineffective areas.
Employee Development
A lack of focus on continued education and management training are often choke points to organizational growth. We will help determine where improvements can be made and design an Active Continued Education(ACE) program specifically for your company’s needs.
Processes
Sales Process
Our deepest understanding is in this area. We will audit the current sales process and the frequency of consistent application of it to determine where improvements can be made. We will set goals for improvement to your current sales conversion and customer retention metrics.
Operational Process
Ensuring that the operational processes being applied to a sales department are in-line with maximum output is crucial. We will assess all processes being used currently by your sales team to determine efficacy, UI and redundancies. We will work with Operations leadership to alleviate any potential choke points.
Leadership Infrastructure
Having the proper management structure is essential for a growing business. We will examine the existing management structure to ensure proper coverage and support while allowing for an exciting career path. We will recommend and implement a scalable modular sales unit structure to enable massive growth without compromising quality.
Culture
Creation
Our expertise in Culture Creation is fundamental to helping businesses create a winning culture from day one. We will collaborate with leadership to create Vision, Mission and Core Values. We will offer strategic planning advice to foster the adoption of the company's company culture across all business units.
Repair
An enormous challenge for older businesses is maintaining the culture that they were built on. Even fortune five hundred companies can witness atrophy in their culture. We will work with leadership to reinvigorate the dynamic culture that led to their initial success. Our process to repairing a culture rather than creating one is based on cross company communication and internal marketing efforts to reclaim the culture with the initial spark from the founders.
Maintenance
As the culture is being created or repaired, we will simultaneously implement initiatives to empower the stakeholders of the company to “own” the health of the culture moving forward. We will help create an internal culture committee with members from across the organization regardless of title. We will create a communication strategy that is focused on fostering the culture into every interaction.